Being a butcher may not seem like a dream job to you, but in this episode of Subculture Club, we visit three independent butcher shops in the San Francisco Bay Area and reveal how the job has become a whole lot hipper and more desirable than it used to be. This generation of foodies and meat lovers want to know where their meat comes from and as a bonus have a relationship with their butchers (just like the old days). Watch and see how your boutique butcher shop is helping make the connection between the farm, the meat and what you eat!

Special thanks to Marissa Guggiana founder of the Butchers Guild in San Francisco, for helping us tell the story.

Featured Butchershops:
4505 Meats
Avedano’s Holly Park Market
The Local Butchershop

If you are interested in #BecomingTheButcher please contact us!

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